Even though a vast majority of industries had already taken an online route to achieve more commercial viability for their products and services. The Covid-19 pandemic triggered it even more. Over the past 24 months, even businesses that were considered a little bit hesitant and conservative in embracing the online mode of operations have gone online. Concerning the same, the art industry is also no more an exception. Today, be it a famous Indian artist or just a new entrant, all want to put their artworks on sale online. Overall, going online has become the need of the hour.
This blog sheds light on some most important ideas in case you are also planning to exploit the online media to sell your artworks online:
1. Start with a website
Websites are considered to be the passport of getting online in any business. A well-designed and developed website represents you in cyberspace and establishes your identity. If you are just an entrant in the field of art and have no big budget to make a start, you can take initiative either making use of any website builder or a freelance/independent web designer.
For interface and other structural details of a website dealing in art, you can take references from the website of the best Indian art gallery. While doing it all, you need to make sure that your website supports e-commerce serving as a shop where your buyers can buy paintings with ease and convenience.
2. Be hopeful of the best of everything
The online world is unfathomable with no end at all. Being optimistic is a prerequisite to being successful in the online world. There are millions of websites, thousands of artists and millions of artworks there. But you should always keep in mind that a place on top is always vacant, be it the field of art or any other domain.
In the beginning, you might not sell your paintings like hotcakes but once you establish your recognition and reputation in the digital media, you will be selling your artworks just like any famous Indian artist does.
3. Get into the world of blogging
A blog is always considered to be the best way to communicate your story, as an artist. To start a blog, you have two ways to make the beginning with – either buy your own hosting or just start free of cost on any of the different platforms. However, in the long run, only your own blog will matter much. To create the desired impact, your blog needs regularity rather than long and bombastic dissertations.
Keep posting something meaningful regularly related to your field, interests, and domain. Maintain your concentration while keeping your language lucid and message clear with an easier understandability of the content. For ideation and more enlightenment, you can visit a blog of any best Indian art gallery.
4. Harness the power of social media
In your journey to establish yourself in cyberspace, don’t underestimate the power of social media. The channels such as Facebook, Instagram, Twitter, Tumblr, and Youtube can be of immense help to you. In the past 10 years, social media has helped so many businesses not only in strengthening their online presence but also in creating a definitive perception about them.
As far as the prominence of social media is concerned, no channel can be considered superior or inferior to others. Each one has its own significance. You will find every famous Indian artist on social media these days.
Be particular about the following while making your social media presence felt:
- Never keep posting only advertisements on any channel of social media
- Posting too much will mean that you are just spamming your followers
- When it comes to Twitter, it is logical to post 2 or a maximum of 3 times a day
- Always make your followers feel that you are using social media for a reason
- Post only contents that can help you become sociable
- It is always a good gesture to respond to someone who often comments positively on your posts and messages
- Add to your account maximum famous Indian artist, photographers, and anyone who is an art enthusiast
- Never try to combine your personal material and business on your social media timelines.
- SEO (Search Engine Optimization) can prove to be a panacea
SEO (Search Engine Optimization) is considered to be the lifeblood of any online business these days. More than 80% of buyers will come to you through search engines. It is quite imperative to be visible across all the major search engines. You might not be an expert in search engine matters so you should take help from any individual who is good at SEO. Hiring a full-fledged company might not be the tea of everybody’s cup.
You must understand that it is visibility that matters more than anything else in cyberspace. And SEO does it all for you. Today, you can approach even the best art gallery in India by just putting in a specific keyword in the search engine bar. This is the power of SEO.
5. Get inspired by other platforms
In your journey to establish yourself in cyberspace, you need to make all-out efforts. You have to visit the websites of the best Indian art gallery, famous Indian artist, photographers and many others who love and admire art. You can very easily find a long list of the best Indian art galleries, art blogs, and individual artists’ websites to get inspired. Can explore new ideas, get inspired by the way they are presenting their artworks on the web. Learn from their thoughts and experiences.